对产品保证战略问题的研究  

The Research on Strategic Problems of the Product Warranty

作　　者：于俭[1] 

机构地区：[1]杭州电子科技大学管理学院,浙江杭州310018

出　　处：《杭州电子科技大学学报（社会科学版）》2006年第3期117-121,共5页Journal of Hangzhou Dianzi University：Social Sciences

基　　金：浙江省自然科学基金项目(Y605379);浙江省教育厅重点项目(20050534)

摘　　要：产品保证战略与整个产品寿命周期中研发、制造、销售等工作关系密切;通过科学系统分析产品保证工作特征,探讨了产品保证战略与企业持续发展的关系及主要内容,又从三个方面论述了产品保证战略实施对企业生产经营活动的影响。Product warranty strategy has a close connection to the whole product life cycle such as R&D, manufacturing and marketing. With the systematic analysis of the characters of changes of the recent product warranty, the article probes into the relationship between product warranty strategy and sustainable development of enterprises, and the content of product warranty strategy. The article also illustrates three aspects that the realizing of product warranty strategy affects the production and management activities of enterprises.

关 键 词：产品保证 产品寿命周期 产品保证管理 

分 类 号：F273.2[经济管理—企业管理]