科技期刊广告的经营策略  

Business strategies of advertisement in sci-tech journals

作　　者：胡如进[1] 顾志玲[1] 

机构地区：[1]建筑材料工业技术情报研究所水泥编辑部,北京100024

出　　处：《编辑学报》2004年第3期202-203,共2页Acta Editologica

摘　　要：从 4个方面阐述科技期刊的广告经营策略 :做好期刊的定位 ;通过提高期刊质量 ,加强宣传 ,从而提高期刊的发行量 ;严格广告审查 ,提高广告的可信度 ;制定合理的价格规定、通过计算机辅助管理等 ,提高服务质量和工作效率。The business strategies of advertisement in sci-tech journals are elaborated by four sides. Firstly, the journal should be put in proper perspective; secondly, the quality and publicity of journal should be improved to increase its circulation; thirdly, the advertisement should be strictly examined to ensure its reliability; lastly, making a reasonable price rule and using computer-aided management to improve service quality and work efficiency. By means of the strategies mentioned above, we realize the virtuous cycle.

关 键 词：科技期刊 广告经营 期刊定位 期刊发行量 广告可信度 服务质量 办公效率 

分 类 号：G237.5[文化科学] F713.82[经济管理—广告]