基于我校生源调查分析下的招生宣传策略探究——以沈阳航空航天大学2013级新生为例  

On the enrollment publicity strategy for Shenyang Aerospace University

作　　者：王奇[1] 陈宝鹏[1] 张枫[1] 

机构地区：[1]沈阳航空航天大学招生就业处,沈阳110136

出　　处：《沈阳航空航天大学学报》2013年第S1期94-97,共4页Journal of Shenyang Aerospace University

摘　　要：生源质量关乎学校的人才培养质量,是学校赖以生存与发展的命脉,招生宣传是提高生源质量的重要手段。通过对我校2013级新生生源的调查研究,利用EXCEL统计学软件对调查结果进行了详尽的统计和分析,并以此为依据探究合理、有效的招生宣传策略。The enrolled students have a direct influence on the quality of college education. It decides the subsistence and development ofa university. Enrollment publicity is important in recruitingthe potential students. The qualitiesof the first yearstudents 2013 in Shenyang Aerospace University areinvestigated and analyzed in detail by EXCEL. Based on this,areasonable and effective strategy of enrollment publicity is explored.

关 键 词：生源质量 调查研究 招生 宣传策略 

分 类 号：G647.3[文化科学—高等教育学]