河北省商业品牌建设现状与发展对策  

The implementation of brand strategy to promote economic prosperity Study on the Countermeasures of Hebei Province,brand building

作　　者：张伟[1] 

机构地区：[1]河北科技大学艺术学院,河北石家庄050018

出　　处：《河北学刊》2014年第5期228-230,共3页Hebei Academic Journal

基　　金：2014年度河北省社会发展研究课题<河北省商业品牌建设的对策研究>(201401109)

摘　　要：河北省工业门类齐全,经济总量全国排名第六,是全国知名的钢铁、纺织大省。随着近年来大力实施"质量兴省、名牌兴企"战略,品牌建设取得很大成效,培育和发展了一批具有市场竞争力及富有地方特色的产品。但从品牌建设的态势、品牌影响力以及与其他品牌强省比较看,许多问题仍不容忽视,因此,研究和思考河北省商业品牌建设的对策具有重要的现实意义。Hebei has complete industry categories,economic gross card sixth nationwide,is the major iron and steel,textile province well- known. In recent years,our province vigorously implementing the strategy of ' quality promotes a province,famous brand enterprise',the brand construction has made great achievements,cultivate and develop a number of competitive and full of local characteristics of the product. But from the brand construction situation,brand influence,can compare well with other brand construction,many problems can not be ignored,therefore the commercial brand has important research value.

关 键 词：河北省 商业品牌 建设现状 发展对策 

分 类 号：F273.2[经济管理—企业管理]