藏族茶叶的功能演变、需求扩张及其启示  

Tibetan Tea Function Evolution,Demand Expansion and Its Enlightenment

作　　者：王占华[1,2] 

机构地区：[1]华中师范大学历史文化学院,湖北武汉430079 [2]河南师范大学旅游学院,河南新乡453002

出　　处：《贵州民族研究》2014年第12期177-180,共4页Guizhou Ethnic Studies

摘　　要：通过研究茶叶的功能演变和藏族茶叶需求的形成,发现茶叶逐步融入藏族的文化模式之中,成为藏族文化模式的部分,藏族对茶叶的需求不再仅仅是一种生理需求,更是一种文化需求,所以茶叶需求能够代代相传,形成持续的、稳定的需求。接着探讨了它的几点启示,一是经济开发要注重对目标市场文化模式的研究,使产品融入该文化模式,才能形成稳定持久的需求,二是产业开发应当深入挖掘商品的象征价值,三是要区分文化发展与文化破坏。The research on the function evolution of the tea and the formation of Tibetan demand for tea find that tea is gradually integrated into the Tibetan culture and become a part of Tibetan culture,the Tibetan demand for tea is not only a kind of physiological needs,but also a cultural demand,so the demand for tea can be handed down from age to age and become sustained and stabled. Some revelations can be draw from it,first,that economic development should focus on the cultural patterns of the target market,make the products integrate into the mode of the culture,second,the symbolic value of goods should be in-depth mining, finally, it should be distinguished between cultural development and cultural destruction.

关 键 词：功能演变 茶叶需求 文化模式 象征价值 文化发展 

分 类 号：TS971[轻工技术与工程]