芜湖科普产品博览交易会发展浅析  

A Preliminary Research on the Development of China(Wu Hu) Popular Science Products Expo Fair

作　　者：刘璐[1] 周荣庭[1] 刘广斌[2] 

机构地区：[1]中国科学技术大学科技传播与科技政策系,合肥230026 [2]北京石油化工学院经管学院,北京102617

出　　处：《科普研究》2015年第2期78-85,共8页Studies on Science Popularization

基　　金：中国科协研究生科普能力提升类项目(2014KPYJD24);国家自然科学基金面上项目(71473021)

摘　　要：从展会主题、展会规模、展会交易额、活动类型、展会特点及意义五个方面对历届芜湖科博会进行了对比分析,利用SWOT-PEST模型,从政治、经济、社会、技术四个方面对影响芜湖科博会发展的内外部因素进行了分析,识别科博会发展的优势和劣势,分析科博会发展的机遇和威胁,提出了对芜湖科博会发展的几点思考和建议。希望能为芜湖科博会的发展提供决策支撑和参考。A comparative analysis was carried out on the successive China(Wuhu) Popular Science Products Expo Fair,from five aspects:Expo theme,scale,transaction,type of activities,the characteristic and significance of the Expo. And we took advantage of the SWOT-PEST model to analyze the external and internal factors that affected the development of the Expo,in four areas(politics,economy,society and technology). In addition,we identified the developmental strengths and weaknesses of the Expo, analyzed opportunities and threats in the future, and some thinking and advice were put forward, hoping to offer certain decision support and reference.

关 键 词：芜湖科博会 科普产业 SWOT-PEST分析 

分 类 号：F713.83[经济管理—广告] G322[经济管理—产业经济]