公益广告语言的修辞格式探析  

Analysis of the rhetoric of public welfare advertising language

作　　者：刘春杰[1] 

机构地区：[1]绥化学院文学与传媒学院,黑龙江绥化152001

出　　处：《佳木斯职业学院学报》2014年第1期89-90,共2页Journal of Jiamusi Vocational Institute

摘　　要：公益广告的发布一般由政府、媒体、企业、公共机构等单位或团体。公益广告主要是谋求社会公共利益,不以营利为目的广告。主要关注社会热点,展示"世界的不公和真实",在一定的程度上提高我们的精神文化水平和道德规范。本文通过对公益广告中的修辞格加以探析,向大家展示语言的魅力和美感。Public service advertising in general is the government,media,enterprises,public institutions and other units or groups. Public service advertising is mainly to obtain the social and public interests,not for profit purposes of advertising. The main focus of social hot spot,show 'the world's injustice and reality',improve our spiritual and cultural level and moral norms in the certain extent. Based on figures in public service advertisement,to show the charm and the beauty of the language.

关 键 词：公益广告 语言 修辞格 

分 类 号：H15[语言文字—汉语] F713.8[经济管理—广告]