大学生网购行为现状及其影响因素研究  

Study on the current situation and its influencing factors of College Students' online shopping behavior

作　　者：李青[1] 

机构地区：[1]海南师范大学,海南海口473000

出　　处：《佳木斯职业学院学报》2014年第5期428-428,共1页Journal of Jiamusi Vocational Institute

摘　　要：随着网络的普遍应用,网购成了一种时尚潮流,越来越多的人们喜欢在网上购物,在这其中大学生成了主力军。研究通过调查问卷的方式,探究影响当代大学生网购的因素,意在了解当代大学生网购的情况,为更好地发展以大学生为主要消费群体的网购提供参考。With the extensive use of the Internet, online shopping has become a fashion trend, more and more people like shopping on the Internet, in which the university become the main force. Research by questionnaire, explore the influencing factors of contemporary college students' online shopping, online shopping is to understand the situation of contemporary college students, to provide the reference for the better development of the students as the main consumer groups, online shopping.

关 键 词：大学生 网购行为现状 影响因素 

分 类 号：G645.5[文化科学—高等教育学] F724.6[文化科学—教育学]