整合营销对品牌信仰的作用  

The analysis of the Integrated marketing' function to the faith of brand

作　　者：顾俊侃 

机构地区：[1]苏州工艺美术职业技术学院,江苏苏州215104

出　　处：《佳木斯职业学院学报》2014年第8期334-335,共2页Journal of Jiamusi Vocational Institute

摘　　要：品牌是企业重要的无形资产,也是企业发展的核心。本文将以广告营销、传播渠道、消费者价值取向为研究基础,从整合营销的角度提出品牌信仰这个观点,并解释整合营销如何对品牌信仰产生作用。Brand is the enterprise important intangible assets, also is the core of enterprise development. This paper will with advertising and marketing, transmission channels, consumer value orientation as the research foundation, proposed from the perspective of integrated marketing brand faith this point of view, and explain how integrated marketing for the brand of faith.

关 键 词：品牌信仰 整合营销 消费体验 

分 类 号：F274[经济管理—企业管理]