中国书画艺术在包装设计中的运用与创新  

Application and Innovation of Chinese Handwriting and Painting on Packing and Designing

作　　者：周弘宇[1] 

机构地区：[1]郑州师范高等专科学校,河南郑州450044

出　　处：《郑州航空工业管理学院学报（社会科学版）》2004年第4期105-106,共2页Journal of Zhengzhou University of Aeronautics(Social Science Edition)

摘　　要：中国的书画艺术是国粹。在包装设计中运用能形成我们的设计特色与个性,而且起到弘扬民族文化的重要作用。为了使中国书画艺术在包装设计中发挥更大的作用,应加强理论研究、人才培养、更新观念,促进中国书画在包装设计中不断发展与创新。Chinese handwriting and painting art is our quintessence of China.Using it in packing and designing will form our own peculiarity and individuality of designing,and it also plays an important role in spreading the national culture.In order to make the Chinese handwriting and painting play a more important role in packing and designing,we shoud have a great development on theory studying,talent fostering,concept renewing to make it develop and innovate continuously.

关 键 词：传统文化 书画艺术 包装设计 创新 

分 类 号：TB48[一般工业技术—包装工程]