市场调查人员个性特征与调查效果研究  

The Relationship Study Between Personality and Performance of the Market Investigators

作　　者：冯颖[1] 范巍[1] 徐春燕 

机构地区：[1]浙江大学心理与行为科学系,浙江杭州310028 [2]宁波商业银行,浙江宁波315010

出　　处：《人类工效学》2004年第2期10-12,共3页Chinese Journal of Ergonomics

基　　金：国家自然科学基金资助项目(70302011)

摘　　要：以135名杭州市市场调查人员为被试,使用艾森克人格问卷(EPQ)测定人格维度,以"项目完成率"、"完成质量"2个客观指标与"责任心"、"热情"2个主观指标为评价标准,综合论述了市场调查人员个性特征与调查效果的关系。结果发现:市场调查人员个性特征与调查效果之间有一定关系,其中"精神质"是影响调查效果的重要因素。低精神质,外倾,且神经质得分较高和较低者调查效果好。We focused on the relationship between personality and the performance of investigators. Our sample consisted of 135 investigators who served in the same market research company. We measured the perso-nality with EPQ questionary and evaluated the performance with four criterions—'the percentage of investigation accomplishment','the quality of the investigation','conscientiousness'and'fervency'.The article indicated that the performance was related to the personality of the investigators.The'P' dimension in the EPQ was an important factor which effected the performance.Lower'P',higher'E'and highest or lowest'N'would result in high performance.

关 键 词：市场调查 人员选拔 调查效果 个性特征 人格维度 心理学 研究方法 

分 类 号：B84[哲学宗教—心理学]