基于数据仓库的客户关系管理在证券行业中的应用  

Application of Customer Relationship Management Based on Data Warehouse in Security Trade

作　　者：许晓东[1] 陈娟娟[1] 刘霞[1] 

机构地区：[1]海军工程大学,武汉430033

出　　处：《舰船电子工程》2004年第4期82-85,共4页Ship Electronic Engineering

摘　　要：提出了证券行业在数据仓库的基础上实施客户关系管理 ,从而更好地了解客户需求 ,保持良好的客户关系 ,提高市场核心竞争力。介绍了客户关系管理、数据仓库的基本概念 。The article presents the application of Customer Relationship Management based on Data Warehouse in security trade for keeping good relationships with customers and promoting core competitive .The article introduces Customer Relationship Management ,Data Warehouse and the relationship of them .At last, the function of Data Warehouse in CRM is analyzed in details.

关 键 词：证券行业 客户关系管理 数据仓库 

分 类 号：TP311.13[自动化与计算机技术—计算机软件与理论]