营销思想与营销实践的互动  

Marketing Thought and the Interaction That Marketing Practice

作　　者：丁立[1] 

机构地区：[1]马钢第二机制公司,安徽马鞍山243000

出　　处：《安徽冶金科技职业学院学报》2004年第3期103-106,111,共5页Journal of Anhui Vocational College of Metallurgy and Technology

摘　　要：营销思想与营销实践作为营销的两个方面,是相辅相成、互相促进的。10年为周期,将营销发展史划分为5个阶段,通过对营销思想史与营销实践史的回顾分析,指出营销具有适应性、开放性、灵活性和国际性的发展规律。The marketing thoughts to practice with marketing two aspects that be used as the marketing, is what complement each other and mutual promoting. This text regard 10 years as the period, develop-ping the marketing o history to divide the line to 5 stages, passing to practice with marketing to the marketing history of thought the review pf the history analyze, pointing out the marketing have the adaptabilit and open the sex, vivid with the international development regulation.

关 键 词：营销思想 营销实践 营销学 发展过程 实践背景 

分 类 号：F713.50[经济管理—市场营销]