一个广告投入对销售影响的数学模型  

A MATHEMATICAL MODEL USED TO ANALYSE THE RELATION BETWEEN SALES AND ADVERTISING RATE

作　　者：孙淑兰[1] 王玉花[1] 

机构地区：[1]佳木斯大学理学院,黑龙江佳木斯154007

出　　处：《佳木斯大学学报（自然科学版）》2004年第3期420-422,共3页Journal of Jiamusi University：Natural Science Edition

摘　　要：　通过分析广告投入对销售的影响,建立广告投入策略的模型,讨论了不确定环境下的最优广告投入量,并用模拟近似法进行应用实例分析,从而得到模型参数的变化对最优策略的影响.In the process of practically selling merchandise retailers often stimulate demand of items sold by them through advertisement investment policy feasibly and scientifically. In this paper, the optimal advertisement cost under uncertainty environment is proved. An applied example is showed and the effect parameters of model on the optimal policy are provided.

关 键 词：最小二乘法 销售的饱和水平 衰减因子 参数估计 

分 类 号：O29[理学—应用数学]