厂商联盟的量-本-利模型与利润分享方案的确定  

Model of Quantity-cost-profit in Manufacture-retailer Alliance and Making Profit Distribution Method

作　　者：王利[1] 陈利平 韩玉启[1] 吴见平[3] 

机构地区：[1]南京理工大学经济管理学院,江苏南京210094 [2]广州文冲船厂有限责任公司,广东广州510727 [3]江苏科技大学经济管理学院,江苏镇江212003

出　　处：《华东船舶工业学院学报》2004年第4期91-94,共4页Journal of East China Shipbuilding Institute(Natural Science Edition)

基　　金：江苏省高校自然科学项目(03KJD630011)

摘　　要：供应链中厂家与商家是一种合作竞争关系。本文从最大利润化的销售问题入手,在追求厂商供应链利润最大化的前提下,建立了厂商联盟的量-本-利模型。基于该模型确定了联盟及厂商均可增加利润的分享方案,最后进行了案例分析。The producer and trade company are a kind of cooperative and competitive relation in the supply chain. This paper studies with the selling matter of the largest profit firstly, based on the premise of pursuing both the manufacturer and the trade company profit to maximum. The quantity-cost-profit for the supply chain member alliance has been set up. The scheme of sharing of the profit increasing for the alliance member is determined by this model. The case analysis is given finally.

关 键 词：决策分析 合作机制 量本利模型 利润分享 合作竞争 

分 类 号：F274[经济管理—企业管理]