供应链中信任影响的博弈分析  

An Analysis with Game Model on the Effect of Trust on Supply Chain Operation

作　　者：周勇[1] 郑丕鄂[1] 张浩[1] 

机构地区：[1]天津大学管理学院,天津300072

出　　处：《西安电子科技大学学报（社会科学版）》2004年第3期85-89,共5页Journal of Xidian University：Social Science Edition

摘　　要：信任是供应链中公司关系的关键组成部分,它由两部分组成:参与方信任和控制信任,它们互动构成供应链存在的基础。尽管信任在供应链中的作用已经被广泛认识,但缺乏动态方法的研究。利用两阶段和无期限重复博弈模型研究可以更清楚地看出,参与方信任和控制信任共同作用,减少了供应商的败德风险。Trust is key part of social relation among companies in supply chain, which is composed of two parts: party trust and control trust interacting as foundation of supply chain. Although the function of trust has been recognized,but not studied though dynamic method. This paper introduces fundamental concept and model of trust, following by building-up and dynamic analysis of two-phase game and repeated game for effect of interacting party trust and control trust on supply chain with result of alleviated moral hazard.

关 键 词：企业管理 供应链 博弈分析模型 参与方信任 控制信任 

分 类 号：F274[经济管理—企业管理]