MC模式下基于多顾客定单的选择性生产问题  

Selective production and product pricing based on multi-customer orders under MC

作　　者：梁 刘晓伟[1] 朱晨[1] 王志强[1] 

机构地区：[1]中国科学技术大学商学院,安徽合肥230026

出　　处：《系统工程与电子技术》2004年第9期1222-1225,共4页Systems Engineering and Electronics

基　　金：国家自然科学基金资助课题(70371023)

摘　　要：针对在大规模定制(masscustomization,MC)模式下,企业如何在自已的生产能力范围之内,以利润最大化及满足顾客的需求为目标,进行有效的生产指派的问题,提出了一个多目标规划模型该。该模型将定制产品的多属性假设为单属性进行研究,并将企业的利润最大化及顾客产品的满意度最大化作为模型的目标值,对众多顾客的个性化需求进行最优选择,对价格采取连续变量的方法。从运算结果可以得到哪些顾客所需的产品可以被选择生产,从而进行有效的生产指派。Under the mass customization mode,it is necessary to study how an enterprise can effectively assign production in its production ability in order to maximize its profit and satisfy customers. To solve this problem, a multi-objective model, which treats the multi-attributes of the customized product as a single attribute is presented. The objectives of this model are to maximize enterprise's profit and customers'satisfaction. This model optimizes the selection of customers'individual order and treats price as a consecutive variable. The result reveals what kinds of customers can be selected to produce their orders in order to effectively assign the production.

关 键 词：大规模定制 产品定价 满意度 顾客 

分 类 号：TP14[自动化与计算机技术—控制理论与控制工程]