中部市场发展战略与重点  

Market Development Strategy and Point in the Central Region of China

作　　者：陈丽娜[1] 胡树华[1] 周凡[1] 

机构地区：[1]武汉理工大学管理学院,湖北武汉430070

出　　处：《武汉理工大学学报（信息与管理工程版）》2004年第5期80-83,共4页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：国家科技部重大软科学资助项目(2003DG000010).

摘　　要：在概述了中部市场现状的基础上,提出了中部市场发展应树立大市场观,努力实现服务观念、服务内容、交易手段、经营策略和市场形态5个方面转变的指导思想;提出了中部市场发展应根据开放、分工协作、资源共享集成的原则,按照市场全球化方向,依托特色产业集群,构建现代物流网,并运用先进的信息手段,抓住11个重点市场,为实现中部崛起的目标创建市场的思路。最后给出了中部市场发展的战略模式和战略重点。Based on the introduction of the present condition of the market in the Central Region of China, that the big market viewpoint should be set up is put forward. Five leading thoughts: service ideas, service contents, trade means, management strategy and market status should be changed. The market development should rely on characteristic industry groups and set up modern logistics according to the principles of open, work division and cooperation, resource sharing and the market global direction. Advanced information means should be used to hold 11 important markets and realize the target of creating markets for the surviving of the Central Region of China. Market development modes and the strategy points are put forward.

关 键 词：中部市场 发展战略 战略重点 

分 类 号：F273.2[经济管理—企业管理]