优质猪肉供应链中养猪场的行为选择机理及其优化策略研究  

Study on the Mechanism of Behavior Selection and the OptimizationStrategies of Pig Farm in High Quality Pork Supply Chain

作　　者：孙世民[1] 卢凤君[2] 叶剑[2] 

机构地区：[1]山东农业大学经济管理学院,山东泰安271018 [2]中国农业大学经济管理学院,北京100083

出　　处：《运筹与管理》2004年第5期105-110,共6页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(70271057);山东农业大学博士基金资助项目(23080)

摘　　要：实施供应链管理是优质猪肉生产的有效途径,养猪场行为是决定猪肉产品质量安全的关键。本文依据博弈理论和方法,分析了优质猪肉供应链中养猪场和公司行为选择的机理,导出了双方行为选择的混合战略纳什均衡点。研究表明:降低风险偏好、监督成本和违约超常收益,增加违约惩罚、违约潜在损失、违约信用损失、供应链内外收益差和合作期限,是优化养猪场行为选择的有效途径,据此从强制性和诱致性两种作用入手提出了6种基本优化策略。The mechanism of behavior selection of company and pig farm in high quality pork supply chain is analyzed, and the equilibrium point of behavior selection of them is obtained through game theory. It is shown that reducing the risk attitude, the cost of supervision, and the extra income for falling back, and increasing the punishment for falling back, the potential loss for falling back, the credit loss for falling back, the difference of gains between inside and outside supply chain and the cooperating time are the effective approach to improve the behaviors of pig farm. According to that, a series of strategies are put forward.

关 键 词：供应链管理 机理与策略 博弈论 行为选择 

分 类 号：F326.3[经济管理—产业经济]