体验经济的概念拓展对体育营销的启示  

The Enlightenment of A New Economic Theory of Experience Economy on Sports Marketing

作　　者：张雅俊[1] 邓文才[2] 

机构地区：[1]首都师范大学,北京100037 [2]徐州建筑职业技术学院体育部,江苏徐州221008

出　　处：《北京体育大学学报》2004年第8期1023-1024,共2页Journal of Beijing Sport University

摘　　要：体验经济是一个新概念,它是以商品或服务的消费和生产过程的描述体现出各类主体内在认同或价值,是把感性的体验过程和理性的评价过程相融合的一种创新思考观念。在经济社会日益追求以人为本、消费者主权的环境下,企业营销理念和策略选择凸显体验经济的价值和意义,为现代营销提供了新思路。体育经济过程更典型地体现了体验经济的特点,适时融入体验经济新观念,对于全面促进和提升中国体育经济的营销水平,具有"与时俱进"的时代意义。Experience economy is a newly described economic formation. It takes experience as a kind of invisible goods, which can satisfy the increasing emotional demand of the consumers. The new theory of experience economy brings a new way for the enterprises. Sports economy typically shows the character of experience economy, and incorporates with it timely; besides, as to promote the marketing level of the Chinese sports economy, it has the significance of keeping with the times.

关 键 词：体验 体验经济 体育营销 

分 类 号：G80-05[文化科学—运动人体科学]