物流大环境下铁路运输企业的超优势竞争战略  

Super-advantage Competition Stratagem of Railway Enterprises under the Environment of Large Logistic

作　　者：孙朝苑[1] 帅斌[1] 魏洁[2] 

机构地区：[1]西南交通大学交通运输学院,博士四川成都610031 [2]西南交通大学管理学院,博士四川成都610031

出　　处：《中国铁路》2004年第10期55-57,共3页China Railway

摘　　要：针对铁路运输物流化发展趋势对铁路运输企业产生的巨大影响,提出将超优势竞争理论应用于铁路运输企业,通过制定超优势竞争战略,实现铁路运输企业在物流大环境下的六个巨大转变。Aimed at the great influence of railway traffic logistic development on railway enterprises, the essay puts forward thestratagem to apply super-advantage theory into railway transportation enterprises, and realizes the six big changes of railwayenterprise under the condition of large logistic through constituting super-advantage stratagem (including the stratagem of organizationadjustment and flow re-establishment, enterprise culture and human resource, as well as brand construction and marketing reform).

关 键 词：铁路运输企业 超优势竞争 物流化 战略 环境 理论应用 发展趋势 巨大 影响 转变 

分 类 号：U691[交通运输工程—港口、海岸及近海工程] F562.6[交通运输工程—船舶与海洋工程]