浅谈CS工程在服装专卖店管理中的应用  

The Application of CSE in the Clothing Specialty Store’s Management

作　　者：涂胜中[1] 

机构地区：[1]天津工业大学,天津300160

出　　处：《山东纺织科技》2004年第6期37-39,共3页Shandong Textile Science & Technology

摘　　要：服装专卖店是服装商品流通过程中一个重要环节.它的任务是把服装商品从厂家手中分送至最终消费者手中。由于它是与顾客直接沟通的环节,因而提高顾客满意度显得尤为重要。文章浅析了CS(顾客满意)工程在服装专卖店管理中的应用。Clothing specialty store plays an important role in the whole process of garment marketing;His main task is to sell the product from the producer to the customer.As he is directly contacted with the customer,so satisfying the customer’s need is very important.The paper simply analyzes the application of CSE in the mangement of clothing specialty store.

关 键 词：服装专卖店 最终消费者 CS 顾客满意度 商品流通 厂家 工程 环节 

分 类 号：F407.86[经济管理—产业经济]