论企业新产品开发与企业R&D活动的关系  

The Relationship Between Enterprise's New Product Development and R&D Activities

作　　者：娄策群[1] 高鹏[1] 

机构地区：[1]华中师范大学信息管理系,湖北武汉430079

出　　处：《商业研究》2005年第3期61-63,共3页Commercial Research

摘　　要：新产品开发是企业求得生存与发展的关键 ,但企业新产品开发离不开企业R&D活动。企业R&D不仅是企业新产品开发的重要环节 ,而且渗透于企业新产品开发的全过程。企业R&D投入在企业新产品开发投入中占有很大比重。企业R&D活动为新产品开发提供源技术和保障 ,企业R&D的层次决定着企业新产品的生命力、竞争力和R&D收益率。企业新产品开发数量、周期和模式决定企业R&D活动的频度、速度。New product development is the key factor to enterprise's survival and development.An enterprise will live without R&D activity.R&D in enterprise is not only the important link of new product development,but also involves the whole course of new product development.Furthermore,R&D activity occupies a large proportion in the investment in new product development.R&D guarantees the enterprise's original technique and insurance.The level of enterprise R&D decides the vitality,competence of new product and the yield of R&D activity.The quantity,period and the model of it determines R&D activity's frequency,speed,scope and depth.

关 键 词：产品创新 新产品开发 R&D 企业活动 

分 类 号：F273.2[经济管理—企业管理]