美中商业文化的冲突与沟通  

The Conflicts and Links in Business Cultures Between U.S.A and China

作　　者：郎可夫[1] 

机构地区：[1]华中科技大学管理学院,湖北武汉430074

出　　处：《华中科技大学学报（社会科学版）》2001年第2期74-76,共3页Journal of Huazhong University of Science and Technology(Social Science Edition)

摘　　要：美国和中国是主要经济合作和贸易伙伴 ,但在商业文化的价值取向方面存在明显差异并由此产生各种冲突。文章把美中商业文化的冲突分为三个层次 ;第一层与生活习惯有关 ,第二层与思维方式有关 ,第三层与价值取向有关。通过分析和比较 ,揭示出美中不同价值取向的文化根源 ,指出了进行有效沟通的途径和方法。The United States and China have become the major business and trade partners , but the different value orientations in business culture often result in various conflicts. This paper divides the conflicts into three levels the first being relevant to customs, the second to the way of thinking and the third to the value orientations. Through the analysis by comparison and contrast, the paper reveals the different cultural roots of the value orientations respectively and points out the effective approaches and methods to link the two countries.

关 键 词：商业文化 行为方式 价值取向 沟通途径 

分 类 号：G04[文化科学]