高校毕业生就业的营销分析  

The Marketing Analysis of Graduates' Employment

作　　者：李丽萍[1] 

机构地区：[1]武汉科技大学,武汉430081

出　　处：《高教论坛》2004年第6期170-172,共3页higher education forum

摘　　要：针对高校毕业生面对就业的压力和困惑,本文从营销的角度分析了如何让毕业生体现出自身的水平,获得用人单位的认同,进一步在大学学习中该怎样树立学习目标和踏实实践,增强就业时的核心竞争力。This paper is directed against the graduates who are in the face of employment. The paper mainly analyses from marking point of view that how to let graduates embody their cultural and scientific level, meet with employing units' approval. Finally, the author advances that college students should establish the goal of study when they entrance college and put the goal into practice consciously, then the key competitiveness is strengthened while applying for jobs.

关 键 词：就业 目标定位 营销分析 

分 类 号：G473.8[文化科学—教育学]