跨国公司R&D的全球化动力机制和中国的战略对策  

Global Drive Mechanism of R&D of Multinational Companies and China's Counter-Strategies

作　　者：郭利平[1] GUO Li-ping 

机构地区：[1]华东师范大学,长江流域发展研究院,上海,200062

出　　处：《财贸研究》2005年第1期24-30,共7页Finance and Trade Research

基　　金：教育部人文社会科学"十五"规划重点基金项目(01JA790125)。

摘　　要：跨国公司在实现了销售与生产的国际化之后,为了实现其全球战略意图,增强企业和国家的竞争力,又开始将研究开发活动国际化、全球化。跨国公司的终极目标是将生产制造、研发和运营销售与其全球网络接轨,实现一体化运营。跨国公司研发全球化的动力机制主要有内因和外因两方面;中国在快速发展经济的同时,正面临R&D全球化的挑战;积极融入和参与R&D全球化的竞争,优化R&D政策体制环境,打造品牌优势是中国迎接跨国公司R&D全球化的战略决策。In order to realize its global strategic intention, to buildup competition power of the enterprises and the country, after realizing the globalization of distribution and production, multinational-corporations begin to globalize and internationalize R&D. Their ultimate object is to integrate manufacture, R&D, sales and distribution into the global net. External cause and endogenesis are two impetus mechanisms of the R&D Globalization for Multinational Companies; at the same time of rapid growth, China is meeting challenges from Globalization of R&D; China should adopt some strategic decisions as followings: taking part in competition, optimizing environment of system, and creating brand advantage.

关 键 词：跨国公司 中国 企业 全球化 销售 动力机制 R&D 国际化 优势 打造品牌 

分 类 号：F270[经济管理—企业管理] F276.7[经济管理—国民经济]