略谈无形资产在竞争中的作用  

Discussion on the Role of Virtual Assets In Competition

作　　者：邹戴琳[1] 

机构地区：[1]北京工商大学经济学院,北京100037

出　　处：《北京工商大学学报（社会科学版）》2005年第1期21-24,共4页JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES

摘　　要：在知识经济的今天,无形资产已无可辩驳地成为企业的核心竞争力。如何在竞争中更好地营造、使用和保护无形资产,已经成为需迫切研究的课题。本文首先阐明了无形资产的重要性,接着讨论了如何在竞争中更好地发挥无形资产的作用,最后列举了一些营造无形资产的常见手段。Today under knowledge economy, virtual assets have incontestably become the core competitiveness of enterprise. Thus, it has been an urgent subject how to cultivate, use, and protect virtual assets in competition. In this article, the importance of the virtual assets is illustrated first; then, it discusses how to bring the virtual assets into better play; finally, some regular measures are enumerated to cultivate virtual assets.

关 键 词：无形资产 企业核心竞争力 品牌效应 

分 类 号：F710[经济管理—产业经济]