卷烟产品价格调整模型研究  

A Price Adjustment Model for the Tobacco

作　　者：陈冬林[1] 

机构地区：[1]武汉理工大学经济学院,湖北武汉430070

出　　处：《武汉理工大学学报（信息与管理工程版）》2005年第1期240-242,共3页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：国家自然科学基金资助项目(70171014);国家烟草专卖局科研资助项目(国烟科字432号).

摘　　要：卷烟总需求量具有较小价格弹性的特点,当收入增加上升时,人们并不多吸,而是以较高等级的烟代替原来较低等级的烟,反之需求将向较低等级的烟转移。针对这一特点,在分析了我国卷烟需求和价格关系的基础上,基于我国卷烟专卖制度的价格管理制度,建立了利润最大化目标的价格策略模型。Total demands of the tobacco have lower price elasticity. When income increment increases, people do not smoke more, and instead, they prefer higher quality tobaccos to lower quality ones. In the same way, when income increment decreases, they prefer to lower quality tobaccos. According to this characteristic, based on analysis of relation between tobacco demands and prices, a profit optimum price strategy model is set up in the tobacco sales system of price management.

关 键 词：卷烟产品 价格调整 需求价格弹性 

分 类 号：F270[经济管理—企业管理]