自然垄断行业实行薄利多销的可行性分析  

Feasible Analysis on Small-Profits-With-Quick-Turnover of Natural Monopoly Industry

作　　者：王素君[1] 余秀江[1] 

机构地区：[1]华南农业大学,广州510642

出　　处：《河北经贸大学学报》2003年第2期43-45,共3页Journal of Hebei University of Economics and Business

摘　　要：对薄利多销的经济学涵义指出了实行薄利多销的理论依据:商品需求是富有弹性的;该商品必须具有潜在的消费者;商品的生产成本必须是不变的或至少不能上升。因此自然垄断行业同样可以采用薄利多销的手段来增加销售收入。Its theoretic basis is pointed out by studying on economic meaning about small profits with quick turnover.Firstly,demand of goods is elastic;secondly, goods must possess potential customer;thirdly,production cost of goods must be unchageable , at least not on rise no rise.And it is demonstrated that means of small profits with quick turnover can be adopted for increasing sales income in natural monopoly industry.

关 键 词：自然垄断行业 企业定价策略 薄利多销 可行性分析 需求价格弹性 生产成本 

分 类 号：F276.8[经济管理—企业管理]