论高校品牌的塑造  

on brand establishment in colleges and universities

作　　者：宁永红[1] 马爱林[1] 刘军利[2] 

机构地区：[1]河北职业技术师范学院,昌黎校区066600 [2]天津工业大学教务处

出　　处：《河北职业技术师范学院学报（社会科学版）》2002年第3期82-86,共5页

摘　　要：随着我国教育体制的改革与教育市场的日益开放,各种类型大学的出现使高等教育市场的竞争加剧。这种竞争实质是品牌的竞争,高校要清醒的认识到树立品牌意识的重要性和紧迫性,充分挖掘、打造学校的管理、教学、科研、标识等无形资产潜力,逐渐形成具有自身特色的品牌,赢得广大“消费者”的信赖和支持,增强学校的竞争实力。With the reform of China抯 educational system and the opening of educational market ,the competition (virtually the competition of brand) in higher educational market is increasingly intense because of the emergence of various universities.It is of great importance and urgency for colleges and universities to increase their brand awareness and exploit potentialities of intangible assets in management ,teaching ,scientific research and mark,so that colleges and universities can own their characteristics,get trust and support of the mass 揷ustomers?and also enhance their competitive power.

关 键 词：高校品牌 无形资产 塑造 

分 类 号：G640[文化科学—高等教育学]