影响企业新产品开发决策的宏观动力场因素研究  

The Factors of Macro-dynamic Field influencing Decision Making of New Products Development in Enterprise

作　　者：郑全全[1] 

机构地区：[1]杭州大学心理学系

出　　处：《人类工效学》1996年第1期13-19,共7页Chinese Journal of Ergonomics

摘　　要：企业的新产品开发决策研究面临着大量的不确定因素，特别是宏观动力场的不确定因素，管理人员对这些不确定因素的认知影响了企业新产品开发的决策。本文在先前一系列研究的基础上，从宏观工效学的角度，考察了宏观动力场因素的不确定性质，涉及到全国３个地区１２１名管理人员和１５家企业。研究确认了宏观因素形式变化性的主要维度是：动速性、趋势性和时距性。＂信息、经营和政策不确定度＂、＂外部管理与招工不确定度＂、＂供应与公关不确定度＂构成了总的动力场不确定性。最后，本文就宏观工效学对研究管理人员的认知结构及其对新产品开发决策的理论意义和实践意义作了探讨。A great deal of uncertainty,especially the factors of uncertainty of macro-dynamic field,should be dealt with in decision making of new products development in enterprises,and the cognition of managers to these factors of uncertainty could influence the decision making of new products development.Based on findings of previous studies,the properties of uncertainty of macro-dynamic field are explored with a questionnaire in this paper, in which 121 managers from 15 enterprises in three areas of China are involved. The main dimensions of form variation of the factors from external environment are verified motility tendency and duration The total uncertainty of dynamic field consisits of 'the uncertainty of business information,upper-level management and recruitment,supply and public relation'. The theoretical significance and the practical values for the decision making of new products development in enterprises of the research in terms of studying cognition of managers are discussed finally.

关 键 词：企业 新产品开发 宏观 决策 不确定因素 管理人员 供应 系列研究 因素研究 影响 

分 类 号：N02[自然科学总论—科学技术哲学] F270[经济管理—企业管理]