CS营销战略在医院的应用与实践  

Application and practice of CS marketing strategy in hospital

作　　者：李成修[1] 丁伟芳[1] 尹爱田[2] 汤敏[3] 李建[3] 

机构地区：[1]山东省烟台毓璜顶医院,山东省济南市文化西路20号264000 [2]山东大学卫生管理与政策研究中心,山东省济南市文化西路44号250012 [3]潍坊医学院

出　　处：《中国医院》2005年第2期62-63,共2页Chinese Hospitals

摘　　要：分析了患者满意的结构、患者对医疗服务的期望层次和患者满意的内在逻辑,明确了CS营销战略在医院经营诊断中的作用。提出了医院实施CS营销战略应努力向患者提供更多的感动服务,培养人文型的医护人员,推行员工满意策略,构建诚信医院。This article analyses the structure and forming chain theory of patient's satisfaction and expectation of medical services at different levels, and defines the function of CS marketing strategy in hospital running and diagnosis. This article also suggests that hospital should provide more enthusiastic service to patients, train humanity medical personnel, pursue staff satisfactory strategy, and construct sincere and faithful hospital in carrying out the CS marketing strategy.

关 键 词：医院经营 CS营销战略 患者 诊断 医护人员 医疗服务 感动服务 行员 员工满意策略 诚信 

分 类 号：R197[医药卫生—卫生事业管理] F426.82[医药卫生—公共卫生与预防医学]