试论跨文化交际中的联想思维差异  

Difference in Associative Thought During Cross-cultural Communication

作　　者：蒋晓萍[1] 

机构地区：[1]广州师范学院外语系,广州51000

出　　处：《南华大学学报（社会科学版）》2001年第2期43-45,共3页Journal of University of South China(Social Science Edition)

摘　　要：文章通过分析颜色词、数字、动物词三方面在不同民族文化中的联想差异 ,说明了跨文化交际的成功不仅仅是语言问题 ,语言文化背景是跨文化交际中不可忽略的问题 ,是交际成功的重要因素。This paper analyses the difference in associative thought of different national cultures in the words of colours,numerals and animals to show that successful cross-cultural communication doesn’t involve the pure problem of language and that cultural background can't be ignored in cross-cultural communication and is an important factor of successful communication.

关 键 词：跨文化交际 联想差异 数字 颜色 动物 

分 类 号：H313[语言文字—英语]