互联网络时代的新营销理论  

New Marketing Theory of Internet Times

作　　者：梅秀军[1] 刘玉峰[1] 

机构地区：[1]九江职业技术学院,江西九江332007

出　　处：《九江职业技术学院学报》2005年第1期50-52,共3页Journal of Jiujiang Vocational and Technical College

摘　　要：网络时代信息沟通方式发生改变 ,这一变化彻底改变了信息沟通不畅 ,一部分社会成员独享信息优势的局面 ,给社会带来公平、公正的开端 ;网络营销阶段 ,消费者已取得了消费主权 ,消费需求出现新变化 ,呈现出新的特征 ;企业的营销活动也需要有新思想、新观念 ,对于传统的营销理论要发展 ,营销理论要“破旧立新”。The fact that the methods of information communication have shifted in the Internet times has completely changed the situation of the choking of information communication and a small number of social members' monopoly of the information,has blazed a trait of equity and fairness for the society.In the Internet marketing times with the consumers' having obtained the consumption sovereignty and the appearance of new varieties and symptoms of demands,the companies are expected to adopt new ideas to their marketing practice and to develop the traditional marketing practice and to develop the traditional marketing theory——that is,to break with the old and establish the new.

关 键 词：营销理论 企业 信息沟通方式 营销活动 网络营销 消费需求 消费者 网络时代 新观念 互联网络 

分 类 号：G641[文化科学—高等教育学] F713[文化科学—教育学]