企业营销信用的财务分析  

作　　者：王竞梅[1] 高媛[1] 

机构地区：[1]长春工业大学工商管理学院,长春130012

出　　处：《现代情报》2005年第3期185-187,共3页Journal of Modern Information

摘　　要：目前,在我国企业经营活动中,营销信用的缺失已成为一种较为严重的危机。本文从财务角度对企业营销信用标准、信用限度和信用条件做技术分析,力求使企业营销信用问题的财务分析具有实际的操作意义,发挥其在企业营销中的积极作用。Nowadays,in the working activities of corporations in our country,the loss of marketing credit has already become a kind of serious social harm.The paper is written in the hope of giving technical analysis of criteria,limit and condition of business credit sale from the financial angle,try to grant the financial analysis of business credit sale with sense of practical maneuverability and enable it to exert positive function in business sale.

关 键 词：营销信用 财务分析 

分 类 号：F274[经济管理—企业管理]