对中国皮革和制鞋企业争创名牌的几点意见  

Advices for leather making and shoe making enterprises in China to set up famous brands

作　　者：段镇基[1] 

机构地区：[1]中国皮革和制鞋工业研究院,北京100016

出　　处：《中国皮革》2005年第5期33-34,41,共3页China Leather

摘　　要：争创名牌应当是我国皮革和制鞋企业的首选方略 ,必需“精益求精” ,摒弃单一“降低成本”的经营理念 ,不可能“一蹴而就” ,必需纳入企业的战略管理。实施名牌战略 ,应从提高企业的核心能力着手 ,健全质量管理体系 ,保持产品具有很高的信誉度。名牌产品的质量 ,要有严格的技术标准、高要求的环境标准和高品位的文化标准。It is the first choice for leather making and shoe making enterprises in our country to set up famous brands, to abandon the single management of decreasing cost and to keep improving. The course of setting up famous brands must be patient and brought into the strategy management plan of the enterprises. It is important to improve the core ability and quality management system of the enterprises, and to keep the high reputation of the products. The product quality of famous brand must have strict technical and environment standard, and have enterprise culture of good taste.

关 键 词：中国 皮革工业 制鞋企业 名牌 品牌 战略管理 核心能力 信誉度 标准 

分 类 号：F426.8[经济管理—产业经济]