群体规则和社会规范影响国企经理改革的实证研究  

An Empirical Research on the Impact of Group Norm and Social Norm upon SOE Managers'Reform Behaviors

作　　者：阮青松[1] 余颖[1] 黄向晖 

机构地区：[1]上海交通大学安泰管理学院,上海200052 [2]Stanford University,usaca94305

出　　处：《当代经济科学》2005年第2期41-44,109-110,共6页Modern Economic Science

摘　　要：人们渴望社会认可的动机常常被主流经济学所忽略。Alkerlof等的理论分析表明,这一动机具有重要的激励涵义。能否获得社会认可取决于是否遵从群体规则和社会规范,因此,规则操纵者可以通过两种规则管理方式来影响现存的群体规则和社会规范,从而增进社会福利。本文对国企改革过程中,群体规则和社会规范对国企经理的影响进行了实证研究,发现国企经理确实会受它们的影响,但旨在改变群体规则的物质激励的不同幅度和精神激励的不同形式,对国企经理的影响却大不相同。Social approval motivation is often neglected in mainstream economics; while Alkerlof's theoretic analysis indicates this motivation has important incentive implication. This motivation depends on the obedience of group norm and social norm. Thus norm entrepreneur can give an impact on group norm and social norm through two means of norm regulation. So this paper empirically analyzes the impact of group norm and social norm on Chinese SOE managers, and finds this impact indeed exists, but the different margin of material incentive and different means of immaterial incentive have different impact. So some policy suggestions are put forward.

关 键 词：社会认可 群体规则 社会规范 国企经理 激励 

分 类 号：F224[经济管理—国民经济]