从规划设计到市场管理  

From Planning and Design to Market Management

作　　者：徐一大[1] 

机构地区：[1]同济大学建筑城规学院,上海200092

出　　处：《规划师》2004年第10期12-14,共3页Planners

摘　　要：目前,我国的规划设计市场多类设计机构并存、设计质量良莠不齐,目标管理混乱。为此,对规划设计市场管理提出3个要求:提升文化品位;加强行业管理,提高各部门从业人员的业务素质,培养规划师的职业道德;完善制度建设,建立行业监督体系。Currently,the design institutions of differ-ent sectors coexist in the design market in China,which results in the facts that the good and baddesign qualities are mingled and the design targetmanagement is turbid.To this end,it has set forth therequirements in three aspects to regulate the de-sign planning market management:upgrading thecultural taste,as the market operation needs thesupport of the culture;intensifying the industry man-agement through improving the professional qualityof the practitioners and cultivating the professionalethics of the planners;perfecting the system build-ing and establishing the industry supervision system.

关 键 词：市场管理 规划设计 设计机构 设计市场 设计质量 目标管理 文化品位 行业管理 业务素质 从业人员 职业道德 制度建设 监督体系 规划师 部门 

分 类 号：F723[经济管理—市场营销] F431.364[经济管理—产业经济]