论我国核电品牌的“建”与“创”  

The "Establishment" and "Innovation" of China's Nuclear Power Brand

作　　者：任德曦[1] 胡泊[1,2] 邹长城[1,2] 彭澎[1,2] 占红星[1] 

机构地区：[1]南华大学经济管理学院 [2]湖南衡阳421001

出　　处：《南华大学学报（社会科学版）》2005年第1期111-114,共4页Journal of University of South China(Social Science Edition)

摘　　要：　文章首先阐明了建立核电品牌的意义,指出中国必须要有自己的核电产业,需要"发展民族核电";其次,说明了我国正在建立核电品牌与核电产业,并指出了核电品牌属性与我国核电品牌产业显示的特色;最后,论述了我国自主品牌战略,重点探讨了我国核电品牌战略目标。Firstly,the thesis clarifies the significance of establishing the brand of nuclear power.It indicates that China must have its own nuclear power industry and China needs to:'develop national nuclear power'.Secondly,it states that China is establishing the nuclear power brand and industry;also points out the characters of nuclear power brand attribute and industry.Finally,the thesis expounds China's national brand strategies;then pays more attention to the strategic aim of establishing our nuclear power brand.

关 键 词：品牌 核电 自主品牌 品牌战略 

分 类 号：TL4[核科学技术—核技术及应用]