论高校借鉴企业识别系统(CIS)模式的必要性和可行性  

On the Necessities and Flexibilities About Colleges and Universities of Higher Learning Carrying on the Mode of CIS

作　　者：张希胜[1] 谭震威[1] 周宏武[1] 

机构地区：[1]同济大学,上海200092

出　　处：《黑龙江高教研究》2005年第5期58-60,共3页Heilongjiang Researches on Higher Education

摘　　要：文章通过对企业CIS概念以及高校的"CIS"内涵的阐释,论证了在高校导入CIS模式的必要性和可行性,并对高校实行CIS模式做了理念上和方法上的探讨。By stating the content of the Corporate Identity System(i.e. CIS) and explaining the CIS of colleges and universities of higher learning, expounding and proving the necessity and flexibility about colleges and universities of higher learning carrying on the mode of CIS .In the meanwhile, exploring the ideal and methods of about colleges and universities of higher learning carrying on it.

关 键 词：企业识别系统 高校“CIS”模式 必要性 可行性 理念 

分 类 号：G647[文化科学—高等教育学]