用户的产品造型风格感性认知研究  

An Experimental Study of Users' Product Form Perception

作　　者：罗仕鉴[1] 朱上上[2] 

机构地区：[1]浙江大学,杭州310027 [2]浙江工业大学,杭州310032

出　　处：《包装工程》2005年第3期179-182,共4页Packaging Engineering

基　　金：浙江省自然科学基金项目(Y104256和M603059)

摘　　要：将语义差异和口语分析相结合,研究用户的产品造型风格感性认知。以手机的外观造型为例,通过实验分析,将用户的感性认知描述为:商务、活泼、感性、男性、细腻、豪华等六项意象特征,并分析了影响外观造型的权重因子:机身、显示屏及显示屏外框、按键及布局、装饰线等及其特征规则,在此基础上构建了一个计算机辅助产品概念设计知识库系统进行了验证。研究表明:用户的内隐性感性认知可以通过语义差异等综合方法,依据一定的条件外显化。This experimental study investigated how users perceived product form. The semantic differential (SD) method and protocol analysis were employed to examine users' form perception of mobile phone samples. Completed in computer by general statistics software, the cluster analysis results revealed that the samples can be described with official, active, emotional, male, delicate, and luxury. Level analysis was performed to analyze the sample features and obtain the weight factors of body, screen and screen frame, button shape and layout, and contour line, and then a knowledge databasebased computeraided product conceptual design system was built to test this experiment. This experiment proved that the users' product implicit perception can be clearly expressed.

关 键 词：产品 感性认知 语义差异 聚类分析 口语分析 

分 类 号：TB472[一般工业技术—工业设计]