旅行社经营战略的选择  

Strategic Selection in Travel Agency Management

作　　者：宋芙蓉[1] 韩贻强[1] 

机构地区：[1]滨州学院地理旅游系,山东滨州256603

出　　处：《滨州学院学报》2005年第2期19-21,共3页Journal of Binzhou University

摘　　要：针对我国旅行社业发展趋势和存在的问题,提出了重视企业人才,依靠个性化服务满足散客旅游,重视国内旅游市场,依靠高附加值服务和品牌取胜的经营战略,使旅行社走上可持续发展的道路。The current developing tendency in tourism is that the package tour will be replaced by the individual tour.Along with the rapid development of the domestic tourism,the competition among travel agencies is concentrated on the competition in talent personnel,service and brand.In view of the developing tendency in travelling and the existing problems,the management strategy of emphasizing on the enterprise talent personnel,satisfying the tourists by individuality service,paying attention to the domestic traveling market,depending on high additional value service and brand service are put forward to help travel agency have a continuous development.

关 键 词：经营战略 旅行社 个性化服务 可持续发展 发展趋势 旅游市场 高附加值 人才 企业 品牌 

分 类 号：F272.3[经济管理—企业管理] F592.6[经济管理—国民经济]