药事管理学实践教学探讨  

Discussion of Pharmacy Administration Practice Teaching

作　　者：鱼梅[1] 王成军[1] 

机构地区：[1]大理学院药剂学教研室,云南大理671000

出　　处：《大理学院学报（综合版）》2005年第3期98-99,共2页Journal of Dali University

摘　　要：目的:提高药事管理学的教学质量。方法:以“药品广告中不规范的现象及分析”为题组织学生进行社会实践。结果:学生能针对实例中出现的不规范现象认真分析并提出自己的见解,说明学生基本掌握了有关药品广告管理的教学内容,实现了教学目的。结论:实践活动发挥了学生的主观能动性和参与程度,可提高教学质量。Objective: To improve the teaching quality of pharmacy administration lessons. Methods: To organize students to participate in social practicing by analysis abnormal phenomena in advertisement. Results: Though case analysis, students could point out the abnormal phenomena in drugs' advertisements and put out their opinions. Conclusion: The practicing lessons can arouse the curiosity of the srudents and has greatly improved the teaching quality.

关 键 词：药事管理学 实践教学 药品广告 不规范现象 

分 类 号：R95[医药卫生—药学] G6420[文化科学—高等教育学]