企业形象发展的新趋势——企业绿色形象  

the New Trend of the Development of the Image of the Corporation——the Green Image of the Corporation

作　　者：许加明[1] 张金秀[2] 

机构地区：[1]西南师范大学管理学院,重庆市400715 [2]西南师范大学心理学院,重庆市400715

出　　处：《重庆职业技术学院学报》2005年第3期43-45,共3页Journal of Chongqing Vocational& Technical Institute

摘　　要：随着商品经济的发展,企业的无形资产——企业形象在企业的竞争中日益起着决定性的作用。那么,21世纪的企业究竟应该塑造什么样的形象?毫无疑问,“企业绿色形象”必将成为未来企业形象发展的主流。Along with the increasingly develop of the merchandise economy, the immaterial assets-the image of the corporation becomes a more and more important factor in the competition of the corporations.So, what kind of image should the corporations build actually in 21 centuries? Without question,' the green image of the corporation' will become the main trend of the development of the image of the corporation in the future.

关 键 词：企业形象 新趋势 企业绿色形象 塑造 

分 类 号：F270[经济管理—企业管理]