高新技术企业市场导向型战略及战略绩效评价研究  

A Study on Market-Orientated Strategy and Strategic Performance Appraisal of High-Tech Enterprises

作　　者：许晖[1] 

机构地区：[1]天津大学博士后流动站

出　　处：《科学管理研究》2005年第3期45-48,共4页Scientific Management Research

摘　　要：本文在分析高新技术企业的特征及市场导向型战略形成的基础上,探讨了市场导向型战略———企业绩效的关系,并提出平衡记分卡既可以作为高新技术企业战略管理的有效方法,同时也是战略绩效考评的恰当工具。论文探索了如何利用平衡记分卡对市场导向型高新技术企业进行战略绩效考评,最后通过海泰集团典型案例分析给出在实施过程中的几点建议。On the basis of analyzing the features of high-tech enterprises and the forming of market-oriented strategy,this paper discusses the relationship between market-oriented strategy and enterprise performance,and put forwards that the Balance Score Card is not only a kind of effective method of high-tech enterprises'strategy management,but also a propriety tool in strategic performance appraisal.This paper explores how to implement strategic performance appraisal utilizing Balance Score Card,brings forward several suggestions during the implementing through a typical case of Haitai Group in the end.

关 键 词：高新技术企业 市场导向 战略靖效考评 平衡记分卡 

分 类 号：F273.1[经济管理—企业管理]