农产品绿色营销的博弈模型分析  

Gaming Model Analysis of Agricultural Product Green Marketing

作　　者：韩正清[1] 

机构地区：[1]重庆西南农业大学经济管理学院

出　　处：《生态经济》2005年第7期46-49,共4页Ecological Economy

摘　　要：农产品绿色营销是一种新的营销理念和营销模式,涉及到农业生产企业、消费者及政府等众多环节和方面,农产品绿色营销的全面实施也主要是这三方博弈的结果。本文建立了完全信息下农产品绿色营销的博弈模型。Agricultural product marketing is a new concept and mode of marketing, which involves many chainsand aspects of agricultural enterprise, consumer and the government. The overall implementation of agriculturalproduct results from a game among the three as well. This paper builds the game models of agricultural product basedon complete information, discusses their different solution under the different conditions and put forward the policysuggestions of obtaining Pareto Solution.

关 键 词：绿色营销 农产品 模型分析 农业生产企业 博弈模型 营销模式 营销理念 完全信息 消费者 帕累托 

分 类 号：F274[经济管理—企业管理] F323.7[经济管理—国民经济]