论晚明插图本的文本价值及其传播机制  

The Value of Illustrated Edition and Its Delivery System in Late Ming Dynasty

作　　者：聂付生[1] 

机构地区：[1]浙江传媒学院语言文学系,浙江杭州310015

出　　处：《南京师大学报（社会科学版）》2005年第3期110-114,119,共6页Journal of Nanjing Normal University(Social Science Edition)

摘　　要：晚明的插图本,不管梓行数量还是质量都远超前代,具有极高的文本价值和审美价值。加上晚明书商具有一套较为灵活的传播机制,采取诸如聘请名家加盟、更新版式、加大广告宣传力度等措施,极大地推动了插图本的传播速度。书商的这些举措也成为中国传播史上成功的传播范例。The illustrated edition had never been seen more both in quantity and quality in the press at any time than in the late Ming Dynasty. Those publications were of high value both in terms of the edition and its aesthetic taste. The publishers invited well known people to join their business, printing new editions and paying much attention to their advertising. The active and flexible system greatly quickened the publishing pace. With those measures in place, they really set a good precedent for book publishing in the China's publishing history.

关 键 词：晚明 插图本 文本价值 传播机制 

分 类 号：G256.2[文化科学—图书馆学]