论体育赞助的功能及其发展对策  

The Research on the Functions of Sports Sponsorship and Its Development

作　　者：施芳芳[1] 常德胜[1] 

机构地区：[1]浙江科技学院体育军训部,杭州310012

出　　处：《体育与科学》2005年第3期31-34,共4页Sports & Science

摘　　要：本文采用文献资料法对体育赞助的功能以及体育赞助中存在的主要问题和缺陷进行了研究。研究结果表明:目前我国体育赞助业不景气,主要是由于政策性和技术性两个方面的原因造成的。伴随着入世和成功申办2 0 0 8北京奥运会以及体育法规法制的逐渐健全完善,我国体育赞助业将会逐渐步入正常的发展轨道,并会得到快速的发展。The paper makes a study of the functions of sports patronage and the Chinese enterprises/ main problems existing in the sports patronage by means of documentary method of study. It concludes that the present problems of sports patronage in China are caused by political and technological reasons. With China's membership of WTO, Beijing's sponsorship of Olympic games, the perfection of the regulations of sports patronage concerned and the provision of privileged policies for sports patronage, the undertaking of sports patronage in China would have a rapid development.

关 键 词：体育赞助 功能 发展 

分 类 号：G80-05[文化科学—运动人体科学]