从消费者心理需求倾向透视商品促销  

Commodity Promotion Perceied From Consumer Psychological Inclination

作　　者：褚伶利[1] 

机构地区：[1]白城师范学院,吉林白城137000

出　　处：《商业研究》2005年第12期131-132,共2页Commercial Research

摘　　要：随着商品经济的发展、消费者需求的不断变化和社会文明程度的不断提高,使商品销售变得愈来愈复杂。了解消费者心理需求,掌握消费市场的一般规律,企业方能做出符合市场需求的生产及营销决策,更好地满足消费者的需求。Along with the economic development,consumer constantly demands to improve social wellbeing.This makes the sales of commodities increasingly difficult and complicated.It requires to understand consumer psychology,control the general regulation of the consumer market,make suitable policies of production and marketing.It this way can custome need be fully satis fied.

关 键 词：消费者 心理促销 需求 倾向 

分 类 号：F713.55[经济管理—市场营销]