论我国民族品牌的发展  

On the Development of the National Brands in Our Country

作　　者：张静[1] 

机构地区：[1]武汉冶金管理干部学院工贸系,湖北武汉430081

出　　处：《武汉冶金管理干部学院学报》2005年第1期50-52,共3页Journal of Wuhan Metallurgical Manager's Institute

摘　　要：民族品牌是在品牌资质和民族文化理念两个方面具有民族特色的自创品牌。在经济全球化的背景下,必须充分认识发展我国民族品牌的重要意义,准确把握民族品牌建设的主要问题,虚心借鉴国外的成功经验,正确制定发展我国民族品牌的战略决策。The national brand is the brand produced by our own with national characteristics in two respects of the qualification of the brand and nationality's cultural idea.Under the background of the economic glabalization,we must fully realize the important meaning of developing the national brand of our country,hold the key to national brand construction accurately,use foreign successful experience for reference modestly,make the strategic policy of developing the national brand of our country correctly.

关 键 词：民族品牌 品牌建设 

分 类 号：F273.4[经济管理—企业管理]